I was born and raised in Yarmouth, Nova Scotia, and came from very humble beginnings. The daughter of a lobster fisherman, my family of six faced many challenges including growing up in a community that relied on a seasonal fishing industry. Many times, my parents struggled to put food on the table. This motivated me to strive for a different life with fewer financial hardships. While other kids were busy playing being kids, I was foraging for bait and selling it to the local fishermen for profit. Dubbed the ‘local fish broker,’ an entrepreneurial visionary was born at the age of 10.
I left home at the age of 18 with a dirty hockey bag with everything I had in it, a little bit of personality and a big smile. I had a desire to know more about construction and to make my parents lives much easier, so I started working nights for local contractors for free to gain experience .
Word of my tiny personality and work ethic started to spread like smooth peanut butter throughout Halifax, along with my ability to lead people and find voids in the industry.
In 1995 when I was 19 years old,Freshco came to fruition. It was the first full service, 24/7, on-call retail maintenance provider with complete coverage across Canada and the eastern U.S. Today, Freshco is the most successful, well-run and fiscally responsible retail maintenance business in the country with three collaborative divisions – Maintenance, Projects, and Reconstruction, serving retail giants like Anthropologie, Apple, Banana Republic, Bell Media, Home Depot, LuluLemon, Nike, Restoration Hardware, RBC, Sephora, under armor, Tiffany & Co., plus many more.
Freshco.ca (not the grocery store!!) still continues to grow in Canada and the US as the “fun company” in the industry, advocating for women in trades and also as a pioneer of transparency and innovation.
I’m a humble bear but I must be doing something right!