About the Book

Born in Yarmouth, Nova Scotia, Mandy Rennehan began her business career at age ten, catching bait and selling it to local fishermen. She was so good at her job, she was soon out-earning her father, a local lobster fisherman. At the age of seventeen, Rennehan decided to strike out on her own, so she packed a hockey bag and fled to Halifax, where she began cold-calling construction companies, volunteering to work for free so she could learn more about contracting and the trades.  

Three years later, Rennehan had garnered all the experience she needed to start her own company, Freshco, a boutique retail-maintenance and construction company. While Rennehan was still in her early twenties, her reputation as a knowledgeable and trustworthy contractor led to her first corporate contract with The Gap. Freshco has since become a multi-million-dollar company whose clients include Apple, Lululemon, Tiffany & Co., Sephora, Anthropologie, Nike and Home Depot, to name but a few.

Known as “the blue-collar CEO” for her ability to seamlessly navigate between the white- and blue-collar worlds, Rennehan is a tireless advocate for the trades. Her savvy business skills and innovative thinking took her to the top of a male-dominated industry before she reached the age of thirty. This book is the “respectfully uncensored” story of how Rennehan succeeded in business through honesty, integrity and most of all, authenticity: by always remaining true to herself and her vision for success.